Can you respond to this question in a brief statement that delivers at least one unique characteristic of your club that would relate to, and catch the attention of, potential Rotarians in your social fabric regardless of ethnicity, generation, or gender?
Would Rotary membership be stagnant if all R.I. Presidents, Directors, District Governors, Coordinators, and club Presidents could answer this question in the manner described? If the answer was part of all Rotary club information and orientation sessions and public information efforts? Membership in Rotary should deliver some unique benefit and/or opportunity that relates to present and potential members. If it doesn't, why should anyone join?
Responding to the question 'Why join Rotary' should be a:
1. Consistent internal marketing campaign. External marketing is wasted effort if clubs do not deliver on the brand promises external marketing delivers.
2. Major element in all Assemblies, GETS, PETS, and leader selection procedures. Rotary, through its member clubs, cannot deliver unique benefits if none exist.
(Note: According to the National Center for Charitable Statistics (NCCS) there are over 1.5 million charitable organizations in the United States, so, in the U.S. would being a 'service' organization, or offering the opportunity to 'give back to your community' be a unique characteristic of your, or any, Rotary club?)